About Fruitful

Fruitful began as a commitment to restore beautifully made fruit cakes as a staple luxury item, this classic food stuff having too long been relegated to the back of your Granny‚Äôs cupboard.  Fruitful is reviving this gorgeous cake, with rich flavour and beautiful designs.

Fruitful was conceived by Rebecca Goddard, who left behind her life as a financial services whizz kid, to train as a Pastry Chef at Le Cordon Bleu in London. Rebecca now runs Fruitful, creating delicious cakes for special occasions all over London. Beyond rejuvenating the humble fruitcake to its rightful luxury status, Fruitful is committed to a complete range of cake flavours using only the very best ingredients, expertly prepared, beautifully decorated and perfectly packaged.